Amy Fletcher-Smith has joined the staff of Bell Tower Shops as director of marketing. She is responsible for advertising, community and media relations, event coordination and related activities for the landmark shopping, dining and entertainment destination.

 “Amy’s experience and her familiarity with the Southwest Florida market will help us strengthen Bell Tower Shops’ presence in the community, foster relationships with business and charitable partners, and expand our events calendar,” said General Manager Becky Thompson. “This is an exciting time for Bell Tower Shops, and we are delighted to have Amy on board.”

Before joining Bell Tower Shops, Fletcher-Smith served as director of marketing and advertising for Bonita Springs, Fla.-based Bonita Bay Group. She has more than a decade of marketing experience, including four years as director of public relations for Paradigm/Lord & Lasker in Tampa. Her work has been recognized with awards from the Lee Building Industry Association and National Association of Homebuilders. She has served on the board of directors of the Gulf Coast Humane Society, on allocation teams for United Way of Lee County. Fletcher-Smith is a graduate of Florida State University with a bachelor’s degree in communications and English/creative writing.

Bell Tower Shops is an open-air lifestyle center, located at U.S. 41 and Daniels Parkway, with 40 retailers, including Saks Fifth Avenue and The Fresh Market, nine restaurants and Bell Tower 20 Regal Cinemas. The center’s sidewalk garden setting of lush landscaping, splashing fountains and covered walkways makes it a popular gathering place. To learn more, log onto www.TheBellTowerShops.com, or call 239-489-1221.